Americans are — slowly — turning vegetarian

Studies show more than one-third of the U.S. population is trying to reduce the amount of meat in their diet. They are occasionally consuming vegetarian foods or drinks, citing health concerns like increased risk of stroke, high blood pressure and cancer as the reason for the shift.

Major companies like Kraft Foods, Kellogg, General Mills, ConAgra Foods and Dean Foods, which once resisted the trend toward meat substitutes, are now taking the shift in American diets seriously. Most have either bought natural and vegetarian food companies, or have begun offering their own lines of meat substitutes.

MSNBC News