Anti-smoking ads 'a huge success'
A £4m advertising campaign showing fat oozing out of a smoker's artery is one of the British Heart Foundation's most successful, it has said.
A total of 10,000 people have called the charity's smoking healthline and 62,000 have visited its website since the TV advert was aired on 1 January.
The response showed the BHF was helping people give up, a spokesman added.
Smoking is estimated to cause 114,000 deaths in the UK a year - with about 30,000 due to cardiovascular disease.
Those visiting the site also spent an average of nine minutes 19 seconds on it, compared with an average of five minutes for other sites.
BBC News
A total of 10,000 people have called the charity's smoking healthline and 62,000 have visited its website since the TV advert was aired on 1 January.
The response showed the BHF was helping people give up, a spokesman added.
Smoking is estimated to cause 114,000 deaths in the UK a year - with about 30,000 due to cardiovascular disease.
Those visiting the site also spent an average of nine minutes 19 seconds on it, compared with an average of five minutes for other sites.
BBC News
posted by das at 1:27 AM
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