Are Anti-Drug Ads a Big Waste?

The government has yet to prove that its $200 million-a-year media campaign is effective, leading to all sorts of carping

The White House Office of National Drug Control Policy on Oct. 4 chose a new advertising agency, Foote Cone & Belding, to lead its $200 million-per-year anti-drug advertising effort aimed at parents and children. The previous agency, Ogilvy & Mather, was accused of overbilling the government, but that's hardly the only controversy dogging the government's six-year-old anti-drug ad effort.

Businessweek.com